Digitizing Talent: Creative Strategies for the Digital Recruiting Age
Digital recruitment might be the key to an effective overall recruiting strategy, but the question is where to begin. This session will walk you through how to prioritize your digital recruiting options and show you how to develop smaller initiatives designed to drive change and establish buy-in so that you can continue to move forward in your digital and online recruitment efforts. Learn how the Chicago-based company Advanced Group has realigned its recruitment efforts online by using creative and truly out-of-the-box digital recruiting strategies, such as emoji job descriptions, spoof music videos, pay per click and programmatic ad buying. During this session, you will:
· Learn how to prioritize talent attraction efforts using digital strategies.
· Learn how to conduct a SWOT analysis for digital recruitment efforts.
· Learn how to establish digital talent priorities while also establishing smaller incremental goals that can lead to
small wins in order to help build momentum and credibility with the leadership team and stakeholders.
· Discuss creative strategies to optimize digital efforts using SEO optimization, video and digital images.
Jessica Miller-Merrell
Jessica Miller-Merrell is the Founder of Workology, a workplace resource for HR, recruiting professionals and business leaders, and host of the Workology Podcast. The site has been listed twice as a top 75 career resource by Forbes. Jessica is the president and CEO of Xceptional HR, a human capital strategy and consulting agency. Because of her industry expertise and knowledge, Jessica’s expertise is sought after and sourced by publications and media including: The Economist, Forbes, CIO Magazine, CBS, Entrepreneur Magazine, and SHRM’s HR Magazine. Her new book, Digitizing Talent: Creative Strategies for the Digital Recruiting Age was published in 2023 by SHRM.