The Science of Transforming Culture
Industry research suggests that only 30 percent of culture-change efforts fully meet their goals. That's because, as we've learned at the NeuroLeadership Institute, most of these initiatives gloss over how behavior change truly happens. To us, culture isn't a mystery anymore: It's the shared everyday habits that employees carry out every working day. Left on their own, habits carry on, for better or worse. And to change habits, you need the science―not only of desired behaviors but of behavior change itself. In this session, David Rock will unpack the latest science of habits and their formation, and dispense with the myths that sully the conversation around the topic. This deep understanding of habits allows change to happen rapidly and at scale―thousands of employees, across continents, in the space of a month.
Learning Objectives:
- Demystify the mechanics of organizational culture and how it changes.
- Identify how leaders shape the behavior of their teams.
- Document how priorities and systems can create the environment of behavior change.
David Rock
Dr. David Rock coined the term 'Neuroleadership’ and is the CEO of the NeuroLeadership Institute, a global initiative bringing neuroscientists and leadership experts together to build a new science for leadership development. With operations in 24 countries, the Institute also helps large organizations operationalize brain research in order to develop better leaders and managers. David co-edits the NeuroLeadership Journal and heads up an annual global summit. He has written many of the central academic and discussion papers that have defined the Neuroleadership field.