Brain Rules: Principles of Thriving at Work
Your brain is an amazing thing. Join Dr. John J. Medina as he shares his lifelong interest in how the brain sciences influence the way we work. He will describe two of his 12 brain rules—what scientists know for sure about how our brains work—and then offer transformative ideas for our daily lives.
• Rule #4: We don’t pay attention to boring things and what this means when engaging employees, as well as getting the most out of our own work. Multitasking is not a good thing! Walk into any office and you’ll see people sending e-mail, answering their phones and on Facebook—all at the same time. Research shows your error rate goes up 50% and it takes you twice as long to do things.
• Rule #11: Male and female brains are different. Males exhibit more antisocial behavior. Females have more anxiety. Men and women handle acute stress differently. Men and women process certain emotions differently. Emotions are useful. They make the brain pay attention.
Medina’s fascinating stories and infectious sense of humor breathe life into brain science. In the end, you’ll understand how your brain really works—and how to get the most out of it.
Dr. John J. Medina
Dr. John J. Medina, a developmental molecular biologist, has a lifelong fascination with how the mind reacts to and organizes information. He is the author of the New York Times bestseller Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School—a provocative book that takes on the way our schools and work environments are designed. Medina is an affiliate professor of bioengineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University.