The Consumerization of Work: Your Recruitment and Employment Branding Processes in a Changing World

SHRM 2013 Talent Management Conference
The Consumerization of Work: Your Recruitment and Employment Branding Processes in a Changing World
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Workplace Application: Learn what employers from leading consumer brands are using to engage candidates as well as employees.

As adoption of new media and digital technologies has increased, businesses have been forced to rethink their approaches to engaging consumers and motivating their behaviors. The benefits of adapting similar strategies to meet the expectations and needs of technology-savvy job seekers and employees are also evident. This “consumerization” of the employment process requires you to consider an ever-widening range of new products and services related to social media, communication, collaboration and information-sharing in your recruitment and employer branding processes. This session will help you develop, influence and execute recruitment and employer branding strategies that will assist your organization in meeting its business objectives, through the implementation of best practices to attract, recruit and retain the talent needed.