Inbound HR: Strategies to Attract the Right Talent to Your Organization

SHRM 2016 Annual Conference & Exposition
This session will show you a method to get your executive stakeholders on board with giving your employees a voice online to drive accurate referrals.

Want to attract more of the right talent and engage your employees to generate more referrals and a better employer brand? You'll learn the secrets of personal brand optimization, how to look more legit when candidates (and search engines) check you out, and the latest inbound tools and techniques to create and share the right content at the right times to turn cold calls into warm calls and attract more of the right people to your organization. This session will help you learn how to:

  • Get your employees engaged sharing your company's awesome culture with their networks.
  • Be more personal and helpful in sharing content online with Craig's 5:1 give to ask ratio.
  • Use the right messages and keywords in the right places on your LinkedIn profile so you can double your page views almost immediately.
Date(s) & Time(s): 
Tuesday, June 21, 2016 - 4:00pm to 5:15pm

Craig Fisher


Craig Fisher is Head of Employer Brand for CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, and many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR, recruiting, and sales conferences worldwide.

Craig created the first Twitter chat for recruiters, and partnered in the first Linkedin certified training company in North America.

He’s been detailed in the Wall Street Journal, Mashable, NBC News, NPR, Bloomberg, and The Huffington Post; and is listed among HR and Recruiting's top influencers and most engaging conference speakers.

Craig co-hosts the Cool Tools Show podcast with Lars Schmidt - He Instagrams and tweets @fishdogs and blogs at

Convention Center 145
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Relationship Management
Intended Audience: 
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