Session #703: Social Solutions for HR: Social Media Strategies to Help Achieve Your HR and Business Goals
Sixty-five percent of new hires are sourced through social media, and recruiting is only one small part of how organizations and individuals are leveraging social media to share their story and connect with an audience. Yet, harnessing this powerful business tool requires planning, preparation and resources. This interactive workshop, led by some of HR’s top social media experts, will help you define your goals, select the appropriate social media platforms, create meaningful content and measure the value for your organization. You’ll walk away with an understating of how to employ social media’s key benefits, while avoiding the common pitfalls, and you’ll gain an appreciation for the tools you’ll need to manage engaged communities. This workshop will help you:
· Develop a social media plan in support of your organization’s HR mission that reaches your intended audience and supports your
organization’s business objectives.
· Find, attract and hire the most talented employees with cutting-edge technology and best practices in legal compliance.
· Foster engaged employees who share your organization’s stories through meaningful content that supports your
overall retention goals.
· Build your “personal brand” by participating at the right level on the right social media platforms.
Sharlyn Lauby, SHRM-SCP
Sharlyn Lauby is an author, writer, speaker and consultant. She has been named a Top HR Digital Influencer and is best-known for her work on HR Bartender, a friendly place to talk about workplace issues. HR Bartender has been recognized as one of the Top 5 Blogs read by HR professionals by the Society for Human Resource Management (SHRM) and best business blog by the Stevie Awards.
Publications such as Reuters, The New York Times, ABC News, The Wall Street Journal, and Mashable have sought out her expertise on topics related to human resources and the workplace. Sharlyn is the author of “Essential Meeting Blueprints for Managers,” and ”Manager Onboarding: 5 Steps for Setting New Leaders Up for Success,” which are available in the SHRM Store.
Her personal goal in life is to find the best cheeseburger on the planet.
Jonathan A. Segal
Jonathan is a partner at Duane Morris LLP in its Employment Group. He also is the Founder and managing principal of the Duane Morris Institute, which provides training on employment issues to HR professionals, in-house counsel and other leaders.
The core of Jonathan’s practice is helping employers maximize legal compliance and minimize legal risk with regard to harassment, discrimination, retaliation and reasonable accommodations.
Over the past few years, Jonathan has focused on religion in general and antisemitism in particular. In addition to helping clients, Jonathan has delivered a number of talks on antisemitism on behalf of the EEOC as well as to field directors of the EEOC.
Jonathan has provided training to federal judges and other members of the federal judiciary on various employment issues for more than 20 years.
Craig Fisher
Aliah D. Wright
In her new role as SHRM’s Senior Speechwriter for the SHRM’s Speaker’s Bureau, Aliah is responsible for managing the speaking program for SHRM executives and Board Members totaling more than 200 presentations annually. In addition, she writes and edits many of the speeches given by SHRM senior executives and vice presidents.
A subject matter expert on social media engagement and social strategy, HR technology and global human resources Aliah, a journalist for more than 15 years, began working in SHRM’s editorial division in March of 2008. She has written for SHRM Online and HR Magazine.
She is the author of the best-selling SHRM-published book, A Necessary Evil: Managing Employees' Activity on Facebook, Twitter, LinkedIn … and the Hundreds of Other Social Media Sites, which encourages HR professionals to embrace social media as a tool for increased employee engagement. It also shows HR professionals how to effectively promote, protect, and defend their firm’s brands and reputations on social media platforms encouraging them to manage employee activity with legal social media policies.
She has delivered keynote addresses and speeches across the United States, Canada and Europe, where she attended and moderated conferences—including the SHRM Annual Conference on a variety of HR topics, including social media engagement, recruiting and HR technology selection.
After receiving a Bachelor’s Degree in Journalism from Temple University in her hometown of Philadelphia, she worked as a Reporter and Editor for the Philadelphia Inquirer, The Philadelphia Daily News, The Greenville (S.C) News and as a Political Correspondent for the nation’s largest news organization, The Associated Press. She left there to work at USA Today where, as the Entertainment Editor for Gannett News Service, she managed a team of entertainment reporters nationwide for all of Gannett’s papers, including the nation’s largest daily newspaper — USA Today.
She is a frequent speaker on various social media topics and has been featured in a number of publications, blogs and podcasts, among them The Milwaukee Journal Sentinel, Forbes, American Express Business Blog, HR Magazine, Small Business Digest, Talent Management Blog, JumpStartHR Blog, and the Business Life & Coffee and National Press Club podcasts.
She is the proud mom of an aspiring psychologist who’s studying abroad in Australia next year. You can follow her tweets @1SHRMScribe and read her articles published on SHRM.org and LinkedIn.