SMART STAGE: Building Innovation Programs that Motivate and Engage Employees

SHRM 2016 Annual Conference & Exposition

How does an innovation program serve as a catalyst for changing the way a company does business? This presentation will share lessons learned and anecdotes on how the leading health insurer in southeastern Pennsylvania cultivated an innovation program to overcome some of the company’s and health care industry's greatest challenges, such as educating new health care consumers enrolling in insurance through the Affordable Care Act. This presentation will also explain how the company established and expanded its program to engage associates, encourage accountability and participation, and make innovation actionable for all employees.

Date(s) & Time(s): 
Tuesday, June 21, 2016 - 11:50am to 12:08pm

Michelle Histand

As Director of Innovation at Independence Blue Cross, Michelle has fostered and advanced the organization’s human-centered innovation approach through the socialization of innovation concepts, the creation of strong programming, and the facilitation of an idea-generation process that spans throughout Independence as well as with key partners in the community. Michelle loves drawing the creativity out of people and teaching them that anyone can be expansive! She has been with Independence for 12 years, and previously worked in retail where she gained a wealth of customer insights. 
Michelle is a graduate of St. Joseph’s University, where she’s currently pursuing her master’s degree. When she’s not ideating she lives in South Philadelphia with her husband and three boys, who do their best to exhaust her tireless energy.
Smart Stage
Amount of Credit: 
Credit Type: 
 Not Available for Credit
Session Type: 
Smart Stage
Hide from On Demand: