Take Control of Your Personal Brand to Help Your Career and Your Organization Grow
You already have a personal brand – whether you know it or not. It's a value proposition that helps companies evaluate whether or not to recruit, hire, develop and retain you – and also whether or not people want to work with you, or at your company. Once you understand what drives you, as well as the qualities and skill-sets that are unique to you, you can effectively manage your brand and communicate your best attributes to the constituencies that matter. This session will show you:
· What is included in your personal brand, what isn't, and why it matters.
· How personal branding relates to managing and growing your career.
· How to develop your own personal brand statement and how you should use it.
· How to incorporate your “whole self” into your personal brand to create personal and professional opportunities.
· Action steps for effectively communicating and promoting your personal brand.
Jennifer McClure
Jennifer McClure is an entrepreneur, keynote speaker, and high-performance coach who works with leaders to leverage their influence, increase their impact, and accelerate results.
Frequently recognized as a global influencer and expert on the future of work, strategic leadership and innovative people strategies, Jennifer has decades of in-the-trenches leadership and executive experience working in and with startups, privately held companies, and Fortune 500 organizations in a variety of industries.
As a top-rated keynote speaker, Jennifer has shared her insights with thousands of leaders at conferences and corporate events around the world. Clients include Procter & Gamble, General Electric, IBM, SAP, Bloomberg, Charles Schwab, Stryker, LinkedIn, Notre Dame University, Society for Human Resource Management, Association for Legal Administrators, and Association for Talent Development.
In her informative and entertaining keynote programs and workshops, she shares a blend of research, best practices, case studies and storytelling which leaves audience members inspired and motivated to take action when they return to work.
Jennifer is also the Chief Excitement Officer of DisruptHR, a global community designed to move the collective thinking forward when it comes to talent in the workplace, and she hosts a weekly podcast – Impact Makers with Jennifer McClure – sharing conversations with practitioners, entrepreneurs, authors and speakers who are changing the world while building careers that they love, and lives that matter.