Membership Track - Developing an Effective Membership Marketing Plan

Repeated from Friday at 2:15p.m.

Having an effective marketing plan is essential if you want to grow your membership base. Learn how other associations tackle the challenge of developing and implementing an effective membership marketing plan. A panel of membership professionals from a variety of associations will share their successes and challenges. Walk away learning tips and strategies on how you can create a more effective plan to drive your membership growth.