Inspiring Employees to Participate in Online Recruiting

2017 Talent Management Conference & Exposition
Workplace Application: This session will show you how to facilitate and manage employee participation in your online recruiting efforts.

You will learn how to create shareable content that your employee base can use to promote your organization’s culture, as well as tactics to get your employees engaged. Give your team all the necessary tools to be advocates for your brand, and watch your referrals soar. This session will cover:

·         How to find employee activists, create a branding guide and develop a hiring persona, as well as how to train employees
           in relevant social media usage.

·         Content and campaign tutorials like Instagram employee takeovers, Twitter Q&As, live Facebook video,
           Snapchat QR code for career fairs, LinkedIn best practices, company hashtags and guest blogging.

·         The importance of creating a social media content hub and how to use and find content created by employees, as well as
           what resources and tools you have to enhance efficient communication.

·         Why employee participation should not be mandatory.

·         How to determine which KPIs best represent your hiring goals and how you can use your results to
           create incentives for your employees.

Date(s) & Time(s): 
Wednesday, April 26, 2017 - 11:15am to 12:30pm

Andrew Leintz


Since 2013, Andrew Leintz has been the Head of Business Development for DAYTA Marketing, a social and digital marketing company in Central Minnesota. Andrew is responsible for forming strategic partnerships, public speaking and overall business growth.

Andrew is an accomplished speaker and has had the privilege to present for numerous associations, including the National Golf Course Owners Association (NGCOA), Greater St. Cloud Development Corporation (GSDC), Minnesota Medical Group Management Association (MMGMA) and various Human Resources Groups.

He is skillful at applying strategic social media solutions to specific industries, and enjoys educating professionals on the power of social marketing for their individual business.

Crystal Ballroom A, West Tower, Lobby Level
Amount of Credit: 
Credit Type: 
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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