Optimize the Candidate Journey

2017 Talent Management Conference & Exposition
Workplace Application: This session will help you understand your candidates and how to optimize the candidate journey by tailoring your messaging to resonate with the individuals you most want to attract.
By mapping the candidate journey, you can create an experience for job seekers that will excite them about the prospect of working for your company. Each candidate and each journey is different, making it important that you think about what job seekers are doing, thinking, feeling and experiencing. You will learn:
The difference between a candidate experience and a candidate journey.
How candidates feel throughout the job search journey so that you can create the type of experience that attracts, engages and, ultimately, convinces top talent that your company is right for them.
How to leverage content to make it more accessible and relevant to candidates. 
How to identify the different types of job seekers and understand their needs in order to tailor your messaging to resonate with the types of job seekers you most want to attract.


Date(s) & Time(s): 
Tuesday, April 25, 2017 - 8:15am to 9:30am

Ed Newman


Ed Newman, Chief Evangelist at Phenom People is, a well-known thought leader in the HR field. With more than 25 years of experience in the talent acquisition and management industry, Newman has worked with many Fortune 500 companies in the design, development and implementation of highly effective talent strategies, processes, operating models and technology infrastructure. Newman previously founded The Newman Group, a consulting firm specializing in the delivery of talent management solutions, where he led the development of several unique and proprietary consulting methodologies and established implementation service delivery partnerships with several major talent management technology vendors.

Columbus GH, East Tower, Ballroom Level
Amount of Credit: 
Credit Type: 
Session Type: 
Concurrent Session
HR Expertise
Intended Audience: 
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