The Power of Purpose (and How It Can Help You Win the War for Top Talent)
Advertisers the world over know that emotion is a more powerful selling tool than facts and figures, yet recruiters still spend all of their time selling job function! In this practical session, full of simple tips, learn how you can empower your team to leverage the power of purpose in how they describe job openings, engage with talent and empower your employer brand. This session will help you:
· Understand which mediums (phone, e-mail, social media) work best when reaching out to different types of talent.
· Leverage insights from neuroscience and behavioral economics to engage top talent and get them wanting to know
more about you and your company.
· Learn how to pitch your opportunities in a way that appeals to the three types of purpose that are proven to better
persuade the best talent to join your company.
· Make simple changes to your process around follow-up and leveraging social media to ensure that you don’t
miss out on great talent anymore.
Johnny Campbell
Johnny Campbell is a serial disrupter in the world of hiring. As founder and CEO of SocialTalent, the world’s leading hiring skills platform, he works with some of the largest enterprises in the world (such as Intel, IBM and Ikea) to drive hiring excellence in their organizations. Hiring, for Johnny isn't just about finding and hiring great talent, it must include on-boarding and fully engaging new hires for it to be considered truly successful. He has presented these concepts at some of the world’s biggest hiring conferences across the world. His dedication is matched only by his enthusiasm, making him one of the most sought after speakers on the topics of hiring and talent.