The Power of Purpose (and How It Can Help You Win the War for Top Talent)

2017 Talent Management Conference & Exposition
Workplace Application: This session will show you how to approach and engage with passive talent so that you can close more than 80 percent of the top talent that you go after.

Advertisers the world over know that emotion is a more powerful selling tool than facts and figures, yet recruiters still spend all of their time selling job function! In this practical session, full of simple tips, learn how you can empower your team to leverage the power of purpose in how they describe job openings, engage with talent and empower your employer brand. This session will help you:

·         Understand which mediums (phone, e-mail, social media) work best when reaching out to different types of talent.

·         Leverage insights from neuroscience and behavioral economics to engage top talent and get them wanting to know
           more about you and your company.

·         Learn how to pitch your opportunities in a way that appeals to the three types of purpose that are proven to better
           persuade the best talent to join your company. 

·         Make simple changes to your process around follow-up and leveraging social media to ensure that you don’t
           miss out on great talent anymore.

Date(s) & Time(s): 
Monday, April 24, 2017 - 1:30pm to 2:45pm

Johnny Campbell


Johnny Campbell is a serial disrupter in the world of hiring. As founder and CEO of SocialTalent, the world’s leading hiring skills platform, he works with some of the largest enterprises in the world (such as Intel, IBM and Ikea) to drive hiring excellence in their organizations. Hiring, for Johnny isn't just about finding and hiring great talent, it must include on-boarding and fully engaging new hires for it to be considered truly successful. He has presented these concepts at some of the world’s biggest hiring conferences across the world. His dedication is matched only by his enthusiasm, making him one of the most sought after speakers on the topics of hiring and talent. 

Crystal Ballroom BC, West Tower, Lobby Level
Amount of Credit: 
Credit Type: 
Session Type: 
Concurrent Session
Relationship Management
Intended Audience: 
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