SMART STAGE: Digitizing Talent: Creative Strategies for the Digital Recruiting Age

2017 Talent Management Conference & Exposition

Digital recruitment might be the key to an effective overall recruiting strategy, but the question is where to begin. This presentation will walk you through how to prioritize your digital recruiting options and show you how to develop smaller initiatives designed to drive change and establish buy-in so that you can continue to move forward in your digital and online recruitment efforts. Learn how to get started realigning your recruitment efforts online by using creative and truly out-of-the-box digital recruiting strategies. This presentation will show you:

  • How to prioritize talent attraction efforts using digital strategies.
  • How to establish small wins that you can build on.
  • The top five creative digital strategies that every recruiter and HR leader should consider from programmatic ad buying, social media to using video in your recruiting.
Date(s) & Time(s): 
Monday, April 24, 2017 - 3:20pm to 3:38pm

Jessica Miller-Merrell


Jessica Miller-Merrell is the Founder of Workology, a workplace resource for HR, recruiting professionals and business leaders, and host of the Workology Podcast. The site has been listed twice as a top 75 career resource by Forbes. Jessica is the president and CEO of Xceptional HR, a human capital strategy and consulting agency. Because of her industry expertise and knowledge, Jessica’s expertise is sought after and sourced by publications and media including: The Economist, Forbes, CIO Magazine, CBS, Entrepreneur Magazine, and SHRM’s HR Magazine. Her new book, Digitizing Talent: Creative Strategies for the Digital Recruiting Age was published in 2023 by SHRM.

Grand Ballroom, East Tower, Ballroom Level
Amount of Credit: 
Credit Type: 
Session Type: 
Smart Stage
HR Expertise
Critical Evaluation
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