SPEAKER CANCELLED: The Power of Purpose (and How It Can Help You Win the War for Top Talent)

2017 Talent Management Conference & Exposition
Workplace Application: This session will show you how to approach and engage with passive talent so that you can close more than 80 percent of the top talent that you go after.
Repeated from Monday at 1:30 p.m.
Advertisers the world over know that emotion is a more powerful selling tool than facts and figures, yet recruiters still spend all of their time selling job function! In this practical session, full of simple tips, learn how you can empower your team to leverage the power of purpose in how they describe job openings, engage with talent and empower your employer brand. This session will help you:
·         Understand which mediums (phone, e-mail, social media) work best when reaching out to different types of talent.
·         Leverage insights from neuroscience and behavioral economics to engage top talent and get them wanting to know
           more about you and your company.
·         Learn how to pitch your opportunities in a way that appeals to the three types of purpose that are proven to better
           persuade the best talent to join your company. 
·         Make simple changes to your process around follow-up and leveraging social media to ensure that you don’t
           miss out on great talent anymore.
Date(s) & Time(s): 
Tuesday, April 25, 2017 - 4:00pm to 5:15pm

Johnny Campbell


Johnny is co-founder and CEO of SocialTalent, the world's leading learning experience platform for hiring. Having launched the word "Ninja" into the lexicon of recruiters around the world, Johnny admits he has zero martial arts skills but claims he can martial the arts of recruiting to help any recruiter become a ninja at their job (you see what he did there?). ;-)

When he's not making bad puns, Johnny's busy raising 4 boys with his wife Jill, consuming endless books and podcasts and trying to finish 5k runs like he's still 25 (which he is definitely not). Follow him @johnnycampbell

Columbus A-D, East Tower, Ballroom Level
Amount of Credit: 
Credit Type: 
Session Type: 
Concurrent Session
Relationship Management
Intended Audience: 
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