Tell an Epic Story: Using Narrative Intelligence to Recruit, Retain and Rebrand
Your organization’s story is the only thing your competition can't copy. Put it to work using narrative intelligence to attract and engage employees by rebranding your company as an epic organization. Build a culture where employees and job candidates want to be the heroes in pursuit of a noble quest by mastering the 4,000-year-old narrative techniques that Hollywood and sports teams use to make blockbuster films and pack stadiums to capacity. This session will explain:
· How the human brain uses narrative to assess, decide, commit and collaborate.
· Why people want to be part of an epic story, not just work for a company.
· The five components of a classic epic story and how to use them to build an epic organization.
· Why leaders should never be the heroes of the company narrative.
Steve Donahue
Steve Donahue is one of the world’s leading authorities on business applications of Narrative Intelligence. He combines brain science, case studies, mythology and psychology to give leaders powerful tools to drive change, attract talent and engage staff. As a young man Steve crossed the Sahara Desert. His first book, Shifting Sands: A Guidebook for Crossing the Deserts of Change, which chronicles that epic adventure, has sold hundreds of thousands of copies. His second book, Follow Your Compass, was an instant bestseller in Asia. Steve’s programs are known for their humor, interactivity and immediately applicable content.
