Global Generational Demographics: Using a Behavioral Model to Identify Cultural Differences

2019 Annual Conference & Exposition
Apply a behavioral model to the identification of global generational mindsets and use data to pinpoint global trends while addressing unique cultural differences to enhance overall diversity and inclusion.

Generational differences and expectations are often viewed only through a Western perspective. This session presents a behavioral model that has been used globally to identify generational mindsets and global trends (such as Millennials’ desire for flexibility) while ensuring that unique cultural differences (such as respect for authority) are not overlooked. This blend of cross-cultural awareness and global research provides macro generational trends that impact your human capital strategy and provides tools to enhance diversity and inclusion globally.

Learning Objectives:

  • Identify global generational trends that impact your human capital strategy.
  • Apply a behavioral model to pinpoint generational mindsets globally.
  • Detect unique cross-cultural differences within the same generation.
  • Apply tools to enhance generational diversity and inclusion.
  • Enhance global effectiveness through macro and micro data.
Date(s) & Time(s): 
Wednesday, June 26, 2019 - 11:30am to 12:30pm

Giselle Kovary


Giselle is the Practice Lead  in  OptimusSBR’s Learning & Enablement  Group  with over 20 years experience  as a sought after resource to industry leaders across the private, public, and not-for-profit sectors dedicated to building strategies and programs that help clients target, motivate and engage employees in order to increase performance and productivity. Giselle has devoted more than eighteen years to researching the impact that generational differences have on organizational performance,  creating solutions and programs in five practice areas – sales & customer service, leadership, team building, Millennials & Gen Zs and HR. Giselle has co-authored two books: Loyalty Unplugged: How to Get, Keep & Grow All Four Generations and Upgrade Now: 9 Advanced Leadership Skills . Giselle also completed Canada’s first national survey on Gen Zs in 2017.

Giselle works collaboratively with executive stakeholders to ensure talent management solutions are tailored to an organization’s context  and  environment,  while  positioning  the  organization  for success and minimizing human capital risk.  Prior  to  joining OptimusSBR,  Giselle spent 18 years as co-founder and President of n-gen People Performance Inc. and completed her Masters of Arts Degree in Communications Studies at the University of Windsor.  Giselle is Chair of the Board at The Institute for Performance and Learning, a member of the Cross Academy Association and the Human Resource Management & Organizational Behaviour Advisory Council at the Ted Rogers School of Management at Ryerson University.

LVCC N258-260
Session Type: 
Concurrent Session
Global & Cultural Effectiveness
Intended Audience: 
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