HR Transformation Led by Employee Experience
You will learn from a case study on a bottom-up HR Transformation project for a Brazilian company (multinational, +7K employees) that challenged its HR function to evolve from service providers to experience designers. This journey started with the redefinition of the organization’s reason for being (purpose) and the identification of the Employee Value Proposition (EVP). This was followed by the strong commitment of its leadership to investigate the “pain points” through massive data-driven analysis. This session will help you understand the impact in promoting a people-centric agenda as a lever to build a high-performance culture as well as how to engage your people in the transformation journey through agile and design thinking interventions. The combination of Art (people centricity), Science (data analytics) and Business (strategy-led project) generated a massive engagement across the company and resulted in the enhancement of employee experiences globally. The outcomes were high value for many different reasons, especially for the conscious intention of onboarding in the challenge of transforming the organization and empowering all employees to be protagonists along the journey.
Learning Objectives:
- Understand the power of employee experience to the transformation journey.
- How HR should be a strategic player in leading transformation.
- How executive support is a necessity in ensuring the transformation is a success.
- Reinforce the importance of the human factor during transformation and change.
Marcelo Godinho Ribeiro
Marcelo is a Lead Partner of EY People Advisory Services for Latam South Region (Brazil, Argentina, Chile, Paraguai, Uruguai). He joined EY in 2007 and has over 16 years of experience in consulting companies, and also law firm, always in HR space Marcelo is a 4th time as Speaker at the SHRM Annual Conference, the best HR conference in the world!He truly believes that every transformation should be carried out with a people centricity agenda, purpose, science and data
Oliver Kamakura
Oliver has earned a Law degree, with emphasis in international taxes and employment affairs. He is specialized in Global Business Management at University of California – Riverside. Oliver served the Rio2016 Olympic/Paralympic Games Organizing Committee over the last 3 years delivering Workforce Planning/Analytics projects. He has more than 16 years of consulting services to different industries such as aviation, civil construction, technology, life sciences, mining and automotive, in which 12 of them were dedicated to Human Capital matters.
Main experiences over the last 12 years include: Governance models to international mobility programs; Global Employment Organizations feasibility analysis; Design/implementation/monitoring of HR management structures (e.g. policies, processes, workflows, KPIs etc.); Full breath of HR optimization solutions (e.g. recruiting, T&D, C&B, leadership, data analysis, systems etc.); Stock-based compensation modelling/implementation projects; Business intelligence to HR subsystems such as workforce scanning, recruiting and productivity; Employee Experience design through the employee life-cycle.