It's Not About the Coffee: Leadership and Culture Lessons from the Ups and Downs at Starbucks
The rise of Starbucks Coffee, one of the world's most iconic brands, involved astonishing growth and global success as well as internal and external challenges. This session features a riveting dialogue with the former president of Starbucks, which will motivate and equip you to proactively shape the culture and leadership of your team or company.
Learning Objectives:
- Introduction to the “6A process” for leading change.
- The top three lessons of leadership from a life at Starbucks.
- How high-performing cultures shift mindsets from reactive to proactive.
- Two “vulnerable leadership” tips every leader needs in order to deal with failure.
- Inspiration and clear advice to implement in your personal journey.
Jason Barger
Jason Barger is committed to engaging the minds and hearts of people. He is the globally celebrated author of Thermostat Cultures, Step Back from the Baggage Claim and ReMember as well as a coveted dynamic keynote speaker around the world. As founder of Step Back Leadership Consulting, he partners with organizations to strengthen leadership development, culture-shaping, and clarity of mission, vision and values. He has added value to global brands like Nationwide Insurance, Wendy’s, Ultimate Software, Deloitte, TEDx and across industries from corporate america to government to education to healthcare. Learn more at JasonVBarger.com @jasonvbarger
Howard Behar
Howard Behar is the former President of Starbucks Coffee and is also an author / speaker. For 21 years Behar led Starbuck’s domestic business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents. He is committed to the development of leaders and an advocate of Servant Leadership. His book It’s Not About the Coffee has been widely celebrated. Learn more at HowardBehar.com
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