MEGA SESSION Defining and Communicating Your Personal Brand to Increase Your Visibility, Credibility and Career Opportunities
The concept of personal branding may seem like a catchphrase being thrown around by authors and self-help gurus; however, the concept isn't new. You already have a personal brand whether you know it or not. Your personal brand is an important aspect of your career and impacts everything from future career aspirations to your existing compensation opportunities. Once you understand what drives you, as well as the qualities and skill-sets that are unique to you, you must know how to leverage what you have by knowing how to package, position and promote yourself to the constituencies that matter.
Learning Objectives:
- Understand how to create an effective personal brand.
- Discover how to build a personal brand that closes the gap from where you are to where you want to be.
- Understand who your audience is and how to get them to take notice of you.
- Identify ways to package, position and promote your personal brand for greater visibility and success.
- Clearly and effectively communicate your value to increase interest in who you are and what you do for greater personal and professional opportunities.
S. Renee Smith
S. Renee Smith helps her clients increase their income and influence by becoming more likable, marketable and credible. As a renowned self-esteem, branding and communications expert, life and business coach, speaker, she is a resource to the media. S. Renee has worked with over 100 organizations in nine different industries, including Fortune 500 corporations—95 percent are repeat customers. She has coached countless employees and over 300 small business owners.
S. Renee is sought after for her ability to shatter old beliefs and mental constructs—closing the gaps in the minds of audiences regarding how they see themselves, their careers, and their abilities to achieve success. Her consistent and immediate outcomes are noteworthy—developing award-winning employees while increasing their income by 113 percent and helping businesses increase their revenue by as much as 900 percent.
With more than 20 years of experience in communications, she has served as a television talk show host, producer, and spokesperson (United Paramount Network–Philadelphia), director of public relations at an academic institution, a corporate marketing representative, and a manager.
Her insights have been featured in Woman’s World, Entrepreneur, Shape, Marketing Daily, Workwise, and other magazines and she has made countless radio and television appearances including ABC, CBS, NBC and other major networks.
S. Renee is the author of 5 Steps to Assertiveness How to Communicate with Confidence and Get What You Want (Callisto Media, 2018); There Is More Inside Personal Essentials to Living a Power-Packed Life; The Bridge to Your Brand: Likability, Marketability, Credibility, and Our Hearts Wonder: Prayers to Heal Your Heart and Calm Your Soul. She is also the co-author of Self-Esteem for Dummies, which was written for the world’s bestselling reference brand series, For Dummies (Wiley, 2015).
This speaker is a member of the SHRM Speakers Bureau.