Shyft: How to Create an HR Analytics Strategy

2019 Annual Conference & Exposition
Learn the practical steps required to create an HR analytics strategy for your organization.

The prevalence of data has grown significantly in our personal lives and in the corporate world. Many companies are proactively finding ways to utilize and capitalize on data to drive and improve decision-making, gain competitive advantage, and provide greater value in the marketplace. Why does the average HR department still underutilize data analysis and analytics? Analytical ability is one of the critical skills that HR professionals must have to effectively support their organizations, yet many lack this skill set, significantly reducing their impact and overall effectiveness. Organizations possess tremendous amounts of people-related data that, if analyzed correctly, can add tangible value to the development of HR strategies for better managing our most valuable assets: employees.

Learning Objectives:

  • Understand what HR data analytics is and distinguish its three primary categories.
  • Review the role of analytics in the HR competency model and its importance to HR strategy development.
  • Apply a structured process for initiating an HR data analytics framework, including consideration of HR key performance indicators (KPIs).
  • Identify and discuss the relevant drivers that have an impact on HR KPIs.
  • Address the common mistakes made during an analytics initiative.
  • Link HR analytics to their influence on strategic business outcomes.
Date(s) & Time(s): 
Wednesday, June 26, 2019 - 10:00am to 11:00am

Wellington O’Neil Hepburn

Wellington O’Neil

Wellington O. Hepburn is a Senior Human Resources Leader with twenty-four (24) years of business experience from The Bahamas, Canada and The US. Mr. Hepburn is currently the Senior Manager of Organizational Development for Commonwealth Bank Ltd., where he develops strategies related to organizational development, leadership development programs, succession planning, performance management, talent analytics and career pathing. Prior to Commonwealth Bank Ltd., Wellington has also worked in numerous other fields inclusive of: Canadian Municipal Government, Economic Development, Offshore Banking, Public Accounting, Project Management, Telecommunications, Hospitality, Materials Management and Professional Public Speaking.

Mr. Hepburn is also the President of Wellington Hepburn International (WHI), which is an international consulting company which facilitates HR Freedom Workshops, DisruptHR Nassau, international presentations and customized corporate workshops world-wide. Mr. Hepburn has delivered presentations in The US, Canada, The Bahamas, Malaysia, Spain, Africa, Europe, The British Virgin Islands and Jamaica.

Mr. Hepburn was also the 2021 President for The Bahamas Society for Human Resources Management (BSHRM). BSHRM is the national association representing all Human Resources and Talent Management Professionals in The Bahamas, of which many individuals are actively involved.

Wellington has earned the following designations: Global Talent Management Leader (GTML), Senior Professional of Human Resources International (SPHRi), Project Management Professional (PMP), Leadership Development and Succession Strategist (LDSS), Certified HR Manager (CHRM), Certified HR Analyst (CHRA), to name a few. Mr. Hepburn is also a Distinguished Toastmaster (DTM) and book author.

Over the last fifteen years, Mr. Hepburn has earned over twenty awards for his leadership, communication and Human Resources expertise. Some of the more noteworthy recognitions include: 101 Most Fabulous Global Training and Development Leaders Award (World HRD Congress), Top 40 Under 40 Award (Professional Services Board of The Bahamas), Organizational Development Excellence Award (Bahamas Business and Marketing Community Association) and EXTRAordinary Black Man Award (Understanding Manhood Conference).

Wellington is married to his beautiful wife Rose, and they currently have three children: Sienna, Myles and Caleb.


LVCC N115-117
Amount of Credit: 
Credit Type: 
Session Type: 
Concurrent Session
Business Acumen
Critical Evaluation
HR Expertise
Intended Audience: 
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