SMART STAGE Yes, You Can Measure the ROI of Compassion
Traumatic situations negatively impact your employees and cost businesses billions every year. This presentation demonstrates how to calculate the business intangible called compassion. You will leave with a formula to measure the long-term effectiveness of your response to traumatic situations. You will also learn how to measure other intangibles and learn how to connect them to your bottom line. In the end, you will be able to articulate to all levels of the organization why compassion is the best strategy for business.
Lisa D. Murfield, SHRM-SCP
Lisa Murfield is on a mission to help leaders leverage the ROI of compassion. As the Human Resources Manager for Hill Ward Henderson law firm and Vice President of Murfield Coaching, Inc., she speaks, coaches and trains using cutting-edge ideas merged with proven best business practices. Lisa co-authored The ROI of Compassion and the forthcoming release of Leading with the Power of Compassion. She holds her MBA and is certified SHRM-SCP, SPHR, GPHR and served as the 2010 President of HR Tampa. Lisa also speaks on various media platforms at the local, state and national level.