What Next?: Communicating Complex HR Subjects to Employees with Short Attention Spans

2019 Annual Conference & Exposition
Fix underlying communication problems to solve engagement and motivation problems in the workplace, especially when communicating information about compensation and benefits.

Getting information through the fog of modern life is a challenge. Young employees have short attention spans, employers have complicated benefits and total rewards programs, and HR departments have high-pressure responsibilities to communicate. Total compensation and benefits is the highest-cost item on the cash-flow statement, yet modern organizations are struggling to leverage that investment into engagement. Let's fix that! This fast-paced presentation outlines the scary HR issues on the horizon, describes what our compensation and benefits strategies should be, and recommends updated communication methods to reach the right audiences.

Learning Objectives:

  • A strategic understanding of the multiple HR issues coming down the pike.
  • A focused discussion of what today’s compensation and benefits strategies should look like.
  • An identification (based on those strategies) of the target audiences to be reached, the challenges posed by the environments in which those audiences work and live, and updated ways to address those communication challenges.
  • Proven, targeted methods for reaching both hard-to-understand, flighty Millennials and the newest generations of employees entering our work lives.
  • Fresh survey data from SHRM Research and other organizational strategy resources concerning advanced communication methods borrowed from the world of marketing/sales, and metrics for measuring success or failure.
Date(s) & Time(s): 
Monday, June 24, 2019 - 1:30pm to 2:30pm
Presenter: 

Karl James Ahlrichs

Karl
Ahlrichs

Karl Ahlrichs specializes in helping professionals make order from chaos. He is a national speaker, author, and consultant, presenting on the people issues in all industries, and is often quoted in the local and national media. 

Karl’s experience is ideally suited to times of organizational change as he pulls on risk management and organizational development theories to replace “best practices” with “next practices”. He owes much of his communications mastery to working as a writer and editor in daily media, to on-the-job writing experience and to the process of becoming a published author.

He joined Gregory & Appel in 2010 after serving as a founding partner of ExactHire, bringing his HR, operations, diversity & belonging, and learning & development skills with him. Karl’s affinity for design, composition and learning started at a very young age, by taking and examining thousands of boring pictures with the goal of improving his craft. He loves deploying that practice-to-improve approach with all manner of hobbies including writing haiku, mastering cutting-edge technology and learning Spanish.

In 2003, he was named the SHRM Human Resource Professional of the Year for the State of Indiana. He is on the Boards of several organizations, including the Maryland CPA Society.  He has lived in Scotland and Spain and lives to explore new experiences with his wife and family.

 

Location: 
LVCC N259-261
Amount of Credit: 
1.00
Credit Type: 
SHRM PDCs
Session Type: 
Concurrent Session
Competency: 
Business Acumen
Communication
Consultation
Intended Audience: 
Mid-Level
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