DE&I Activated: How to Promote DE&I Initiatives Through Social Media to Drive Diverse Candidate Pools

2021 Talent Conference & Expo
Attendees will learn how employers enhance DE&I efforts through social media and ground the discussion among those they aim to impact: existing and prospective talent.

Today, employees and consumers alike expect, if not demand, authenticity from companies on issues of inequality in the workplace. As diversity, corporate responsibility, and transparency continue to rise in importance, social media has become one of the most active and effective channels for advocating diversity, equity and inclusion (DE&I) and raising awareness of DE&I goals. Discover how top employer brands enhance their DE&I efforts through social and ground the DE&I discussion among the very community they aim to impact: existing and prospective talent. We will also cover what should precede any DE&I outreach and messaging strategy—concrete action—and why any public commitment to support DE&I must first be backed by clear actions on how one aims to achieve it.

Learning Objectives:

  • Learn the four ways employers can promote DE&I initiatives through social media to drive diverse candidate pools.
  • Explore real-world examples of effective social media content and campaigns that have successfully supported DE&I goals from companies across various industries and sizes.
  • Hear from employer brand and talent acquisition leaders on how they align their DE&I and talent attraction goals to develop and execute multichannel campaigns that reach and activate top talent.
  • Receive a checklist for how to incorporate social media into your DE&I program to further awareness and engagement around your DE&I initiatives.
Date(s) & Time(s): 
Tuesday, August 24, 2021 - 2:10pm to 2:30pm

Alyssa Gioscia


Alyssa Gioscia is the Director, Strategic Accounts for CareerArc with more than 10 years of strategic marketing and social media experience. Alyssa has worked with organizations across a wide range of industries—from hospitality and healthcare to retail and IT/engineering—and is passionate about developing high-impact social strategies for clients and providing creative solutions to positively impact employer brand. She delivers ongoing client education and loves bringing the latest best practices in social recruiting to her clients. Alyssa lives in sunny Southern California where she enjoys hiking, salsa dancing, and trying new restaurants.

Smart Stage: Forum 118
Session Type: 
Smart Stage
Leadership & Navigation
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