How to Write Inclusive Job Postings

2021 Talent Conference & Expo
Attendees will learn how to tweak job posts to attract qualified, diverse candidates through simple word changes, better bullet points and other alterations.

Want to increase your job-post engagement with diverse candidates? Sure, but how? This hands-on presentation will provide examples of why many job postings fall flat, particularly regarding inclusion, and what recruiters can do to give them a refresh. You'll walk away with tools to increase qualified candidate engagement by as much as 300 percent, and you'll reach many more qualified candidates who identify as diverse.

Learning Objectives:

  • Recognize what works and what doesn't about your job posts and your competitors’, including how to spot well-written skills-related bullet points to attract qualified candidates.
  • Research job titles and increase overall traffic to your posts.
  • Alter word choices to attract diverse candidates instead of unwittingly turning them off.
  • Hone your copywriting skills to improve response rates, including responses for those hard-to-find candidates and passive job seekers from diverse backgrounds.
  • Measure the impact of your job postings.
Date(s) & Time(s): 
Monday, August 23, 2021 - 10:15am to 11:15am

Katrina Kibben


Katrina Kibben is an award-winning writer and keynote speaker known for helping hiring teams write inclusive, unbiased job postings that help them hire the right person faster.

Before founding Three Ears Media, Katrina was a CMO, Technical Copywriter, and Managing Editor for leading companies like,, and Randstad Worldwide. Today, they are frequently featured as an HR and recruiting expert in publications like The New York Times, Chicago Tribune, and Forbes.

Kat travels the country in their RV while dividing time between North Carolina, Colorado, and the dogs behind the name Three Ears Media.

Room: Forum 130
Session Type: 
Concurrent Session
Ethical Practice
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