How to Write Inclusive Job Postings

2021 Talent Conference & Expo
Attendees will learn how to tweak job posts to attract qualified, diverse candidates through simple word changes, better bullet points and other alterations.

Want to increase your job-post engagement with diverse candidates? Sure, but how? This hands-on presentation will provide examples of why many job postings fall flat, particularly regarding inclusion, and what recruiters can do to give them a refresh. You'll walk away with tools to increase qualified candidate engagement by as much as 300 percent, and you'll reach many more qualified candidates who identify as diverse.

Learning Objectives:

  • Recognize what works and what doesn't about your job posts and your competitors’, including how to spot well-written skills-related bullet points to attract qualified candidates.
  • Research job titles and increase overall traffic to your posts.
  • Alter word choices to attract diverse candidates instead of unwittingly turning them off.
  • Hone your copywriting skills to improve response rates, including responses for those hard-to-find candidates and passive job seekers from diverse backgrounds.
  • Measure the impact of your job postings.
Date(s) & Time(s): 
Monday, August 23, 2021 - 10:15am to 11:15am

Katrina Kibben


Katrina Kibben believes your first impression on candidates starts at the job post. Many small businesses and companies struggle to find their recruiting voice and craft less-than-appealing job postings. As CEO of Three Ears Media and a featured expert in recruiting and HR, Katrina takes a unique, strategic approach to help companies rewrite candidate experience content, overhaul job descriptions, and attract more qualified applicants.

Room: Forum 130
Session Type: 
Concurrent Session
Ethical Practice
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