How to Write Inclusive Job Postings
Want to increase your job-post engagement with diverse candidates? Sure, but how? This hands-on presentation will provide examples of why many job postings fall flat, particularly regarding inclusion, and what recruiters can do to give them a refresh. You'll walk away with tools to increase qualified candidate engagement by as much as 300 percent, and you'll reach many more qualified candidates who identify as diverse.
Learning Objectives:
- Recognize what works and what doesn't about your job posts and your competitors’, including how to spot well-written skills-related bullet points to attract qualified candidates.
- Research job titles and increase overall traffic to your posts.
- Alter word choices to attract diverse candidates instead of unwittingly turning them off.
- Hone your copywriting skills to improve response rates, including responses for those hard-to-find candidates and passive job seekers from diverse backgrounds.
- Measure the impact of your job postings.
Katrina Kibben
Katrina Kibben believes your first impression on candidates starts at the job post. Many small businesses and companies struggle to find their recruiting voice and craft less-than-appealing job postings. As CEO of Three Ears Media and a featured expert in recruiting and HR, Katrina takes a unique, strategic approach to help companies rewrite candidate experience content, overhaul job descriptions, and attract more qualified applicants.