Recruitment Automation Success: Chili's Digital Innovation Case Study

2021 Talent Conference & Expo

Hiring hourly employees is extremely competitive. Brinker International (Chili’s Restaurants) wanted to transform the candidate UX and speed up the recruiting process for managers. Get a first-hand look into the before and after results of an 18-month transformational process with recruitment automation.

We’ll discuss:

  • Problems worth solving.
  • Setting goals: Where Chili’s wanted to be in 1-2 years.
  • Adoption: from Restaurant Manager to CEO.
  • Impact to recruitment advertising investments.
  • Results.
Date(s) & Time(s): 
Tuesday, August 24, 2021 - 2:35pm to 2:55pm

Eric Holwell


Currently the SVP of Strategy at Bayard, Eric continues to help drive the strategic direction and operational execution of Bayard’s digital talent attraction services, building upon the strengths of Bayard’s recruitment advertising expertise. An industry veteran and ad tech thought leader, Eric has more than 15 years of industry experience and most recently co-founded a new Bayard technology division named KROW, where a team of engineers “work backwards” to help companies with recruitment digital transformation. He is a regular guest speaker and presenter on a variety of recruitment marketing topics including advanced analytics and programmatic ad strategies.

Smart Stage: Forum 118
Session Type: 
Smart Stage
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