Is Your Candidate Experience a Crapshoot? Let’s Fix It.

2021 Talent Conference & Expo
If your candidate experience is not meeting candidate expectations, we’ll tell you what is wrong and how to improve it so that candidates are engaged and inspired to apply.

Does your career site meet candidate expectations? Are you attracting, inspiring and turning visitors into applicants in the way that you want? In this informative session, NAS will take you through the keys to improving your candidate experience, from sharing your jobs via SEO and creating a branded and engaging content to using analytics to continually refine your site and boost your results.

Learning Objectives:

  • Learn how an authentic employment brand motivates candidates.
  • Learn how to evaluate their career site and how it meets (or does not meet) candidate expectations.
  • Discover how SEO can impact the candidate experience and how to improve it.
  • Discover how to use analytics to enhance the candidate experience.



Date(s) & Time(s): 
Tuesday, August 24, 2021 - 12:30pm to 12:50pm

Matt Adam

Matt V.

Matt Adam serves as Chief Talent Strategist for NAS Recruitment Innovation, a leading Employment Branding & Recruitment Marketing firm. He has been an innovator and thought leader in the space for over 25 years. Today, his role is national in scope and designed to lead major account implementation and support strategic project consultation for many high-profile organizations.

With his finger on the pulse of the industry, Matt has shared knowledge on topics such as Employment Branding, Career Site Best Practices and The Future of Recruitment Marketing to audiences at SHRM, NAHCR, AAPPR, etc.

Matt has a Marketing Degree from Boston College and resides in Cincinnati, Ohio.

Tim Hawk

Smart Stage: Forum 118
Session Type: 
Smart Stage
Business Acumen
HR Expertise
Leadership & Navigation
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