A Journey Through Audience Segmentation

2021 Volunteer Leaders' Business Meeting

To effectively fulfill the needs of customers, successful organizations take a customer-centric approach. They take steps to understand the customer and consider how each business decision, process change and customer touchpoint affect the customer’s experience. Customer-centricity is both a strategy and a culture, with the ultimate reward being satisfied customers which increases loyalty and retention.

Date(s) & Time(s): 
Wednesday, November 10, 2021 - 1:20pm to 2:10pm

Allyson Musci

Session Type: 
Concurrent Session
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