Nightmares or Day Dreams? Analyzing your Membership Reports - What the Data Really Says
In this session, we will discuss making the most of your SHRM membership reporting, creating smart action plans, and incorporating metrics to track, evaluate and grow your membership.
Nicole Belyna, SHRM-SCP

Nicole is a human resources leader with over 15 years of expertise in all things talent. Currently serving as the Director, Talent Acquisition and Inclusion at SHRM in Alexandria, VA, she is fortunate to lead a team of amazing people who also happen to be exceptional HR professionals. As a talent leader for well-known brands, she has crafted and executed award-winning talent management strategies that attract, develop, and retain top-tier talent, enhancing companies' reputations as premier workplaces and net exporters of talent.
Nicole has honed her skills across diverse industries, including fashion and beauty retail, hospitality, and manufacturing. She holds a master’s degree in organizational leadership and learning from The George Washington University in Washington, DC and bachelor's degree in business administration from Russell Sage College in Troy, NY. Nicole is proud to be SHRM certified.
Dianna Sporcic, SHRM-SCP

Dianna Sporcic, SHRM-SCP is Members and Community Director for the Southeast Region, which includes the states of AL, FL, GA, Mississippi, Bahama, BDA, PR, DC, KY, NC, SC, TN, VA, WVA. She works remotely from her home in St. Petersburg, FL.
Dianna spent almost 30 years with Hyatt starting in operations and then moving into HR. Most recently she was Director of HR for Hyatt Vacation Ownership (HVO) who is known for the most luxurious vacation ownership resorts in the world. She was instrumental in the M&A when Interval Leisure Group (ILG) purchased HVO. She remained on as a highly valued and strategic member of the ILG HR team while still supporting HVO. After Marriott purchased ILG, Dianna joined ONICON Measurement Solutions. Dianna has diverse HR experience in hospitality, manufacturing and labor relations. Dianna is a member of our Tampa chapter and holds SHRM-SCP certification.
Kristy Parola (Krakoff), SHRM-SCP
Kristy Krakoff, SHRM-CP, is an emerging professional from of Scranton, Pennsylvania who moved to Northern Virginia in 2018 to start her HR career as a Talent Acquisition Specialist. She studied at The Pennsylvania State University, in Hospitality Management, and later transitioned to a career in Human Resources. Kristy is currently working on the Membership team at SHRM as a Member Engagement Associate, and is always finding new ways to grow and develop. Kristy enjoys working with her team and strives to continue building relationships with volunteers and members. This past year Kristy got married to her husband, Andy, and their family is completed by their dog, Joey.
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