SHRM’s Approach to Branding: Stand Out from the Crowd!

Renée Rouse is Director of Integrated Marketing at SHRM, where she works across teams and within the marketing division to ensure the creation of strategic, seamless experiences for our members and audiences. She is a digital marketer and content strategist with over a decade of B2C and B2B experience across the automotive, consumer packaged goods, hospitality, food, and technology industries.

Prior to joining the SHRM family, she was Global Digital Marketing Manager for Employer Brand at Marriott International. She also worked for the global public relations agency, Edelman where she led the digital content team out of the Washington, DC office. Renée started her career in the SEO space at a startup, as a social media specialist, creating and optimizing social channels for her clients. Renée was also a member of the Washington Women in PR (WWPR) Board in 2015 as the Website Chair, and a 2017 Honoree for the WWPR Emerging Leaders Award.

As Field Services Director for the Society for Human Resource Management, Susan Post has accountability for the membership and relationship management strategies for SHRM affiliates in a seven-state territory (CT, DE, MA, NJ, PA, RI and WI.) She serves SHRM members, prospective members and volunteer leaders from her home office in upstate NY. Prior to joining SHRM in 1999, Susan had 15 years of progressively responsible HR experience with several organizations, including Eastman Kodak and Cornell University. She has a bachelor's degree in Industrial and Labor Relations from Le Moyne College, is certified as a SHRM-Senior Certified Professional (SHRM-SCP) and holds the Certified Association Executive (CAE) credential from the American Society of Association Executives (ASAE). Susan's affiliation with the Society began in the early 1980s when she served two terms as President of the Le Moyne College student chapter in Syracuse, NY. Throughout her professional career, Susan held numerous SHRM volunteer leadership roles, including two terms as President of her local professional chapter and District Director on the New York State Council. Outside of SHRM, Susan has served in a variety of volunteer leader capacities for many local non-profit organizations, most recently as Board President for the ARC of Chemung and Fundraising Director for Elmira Little Theater.