State Council Leaders: Leading Forward

2021 Volunteer Leaders' Business Meeting

Join Magie Cook as she provides an intense look at leadership to help you Lead Forward into 2022 and beyond. Magie is a highly sought-after leadership and keynote speaker. She will spend this time "live" just with our state council leaders.

Date(s) & Time(s): 
Friday, November 12, 2021 - 12:00pm to 12:50pm

Mary Cheddie, SHRM-SCP

Cheddie, SHRM-SCP

Mary Cheddie, SHRM-SCP is divisional director, East for SHRM. In her role, she is responsible for member acquisition and retention, leadership development for volunteer leaders, chapters, and state councils, and creating the value-added proposition for SHRM.

Cheddie has more than 35 years of domestic and international experience in all aspects of human resources and training. She has extensive experience with strategic planning, M&As, and in starting and turning around businesses.

Prior to joining SHRM, she served as senior vice president of human resources for Interval Leisure Group, Inc. and its affiliated companies. The company was publicly traded on NASDAQ and the leading provider of vacation services with a global consumer membership base of nearly 2 million member families, more than 2,500 member resorts in over 75 countries worldwide, and has oversight for about 14,000 employees. 

Cheddie also served as senior vice president, people with PRC, as well as vice president, human resources, strategic planning, office services, and facilities for The Orvis Company, Inc. in Manchester, VT.

She earned her MBA from Upper Iowa University, a bachelor’s degree from Thomas Edison State College in Trenton, New Jersey, and is certified as a SHRM-Senior Certified Professional.

Cheddie received the HR Award of Excellence, Hospitality in 2016 from South Florida Business & Wealth. Business Leader Magazine named Cheddie one of the 2011 Women Extraordinaire and in 2012 the National Diversity Council awarded her the Glass Ceiling Award.

She serves on the Board of Trustees for Upper Iowa University, Chairs the Human Capital Committee and is a member of the Governance and Advancement Committees, Chaired the Keiser Career College’s Advisory Board, was a member of the Board of Directors for the Society for Human Resource Management (SHRM) from 2003-2008 and chaired SHRM’s governance and compensation committees. Cheddie has more than 35 years of SHRM volunteer leadership experience at the national, regional, state, and local levels.  She also served on the Waldorf College Alumni Board from 2004 through 2008 and was the President of the Dallas HR Association in 2000 (one of the largest affiliated SHRM chapters). She resides in South FL.

Magie Cook


Magie, whose birth name is Magdalena De La Cruz Cook Garcia, is a Latino businesswoman who was born in an orphanage in Mexico. She grew up in poverty along with 68 brothers and sisters. She missed her opportunity to play basketball for the Mexican National team because she broke her collarbone. Shortly after she immigrated to the US on a basketball scholarship at the University of Charleston.

After obtaining her college degree, and not being able to find a job, Magie became homeless and lived on the streets. When someone recognized her, she was given a place to stay. A few weeks later, she entered a Fresh Salsa competition for the State of West Virginia and won unanimously. At this event, she was given $800 to start her business.

Not knowing anything about business and with perseverance, she created Maggie’s All-Natural Fresh Salsa’s & Dips, a company that grew into a multi-million-dollar business within 4 years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods and many more. At the height of her success in 2015, Maggie’s Salsa sold to Campbell’s Soup. Shortly after, she went back to Mexico and rescued 31 orphaned children from a drug cartel.

As a CEO, Magie shares her unconventional and unique techniques that made her super successful in life and in business. She was given a Nobel Entrepreneurial Prize in Mexico, the Small Business Administration gave her the Young Entrepreneur of the Year Award, the University of Charleston Awarded her into the Hall of Fame, and West Virginia inducted her into their Generation Next, 40 under 40. Magie is a board member of AFIRE Pinellas, an organization that provides educational scholarships to kids with disabilities.
Magie’s company has been mentioned and featured on the following news and Television Networks: CNN, Forbes, The Wall Street Journal, NBC, USA Today, The Washington Post, Fox News, Daystar, the American Dream Television, The Shelby Report, Kiplinger, Executive Magazine, ABC, CBS, the show Ask Dr. Nandi, and has been featured in many more tv, radio shows, magazines and newspapers.

Magie is the author of the book Mindful Success™ - How to use your mind to transform your life (Amazon). She’s also the founder of success workshops and a success masterminds for personal and professional development for individuals and companies. She founded a movement with an idea to solve the generational issue of human (sex) trafficking. In 2019, she began working with the AOF Hollywood Dreams International Film Festival to make a feature film about her story.

Session Type: 
Concurrent Session
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