Boosting the Frontline Boosts the Business

Frontline, non-desk work is undergoing a post-Covid revolution. Many are burned out and quitting or thinking of leaving jobs that are critical to some of the largest companies in America. This is trickling down to impact field managers like never before as well. How can HR leaders overcome this rejection and win the frontline and management talent war? Join WorkJam to learn about a global research study conducted by Forrester Consulting that uncovers what the winning employers are doing to leverage their hourly paid workforce and drive double digit revenue growth. Mike Zorn, a seasoned HR executive with over 30 years at Macy’s and now VP of Workplace Strategy & Initiatives from WorkJam, will share Forrester and data and insights in this compelling presentation.

Attendees will walk away with an understanding of: 1. The benefits HR leaders will realize from investing in frontline EX (employee experience).

2. What HR leaders should focus on to support field managers and retain talent.

3. What aspects of employee experience frontline workers (specifically Gen-Z’s) care most about.

4. Why supporting frontline workers’ learning and career path development is crucial for growing business.

5. How HR leaders can implement technology to overcome employee-led rejection of frontline work norms and conditions.

Sponsored by Workjam

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