Leading the Way: How CHROs are Shaping the Future of Work
Opening remarks with Starla Sampaco.
Qualtrics leadership will walk attendees through why tomorrow’s leaders must understand and commit to the essential values of their people. Building a destination workplace starts with knowing what drives the decision-making processes for candidates and employees. Around the world, employees are restructuring their relationships with work — from scrutinizing pay and benefits and reclaiming work-life boundaries to seeking out organizations actively demonstrating their values.
For a long time, leaders have focused on a range of factors to optimize engagement and intent to stay, building on a solid foundation of organizational practices established in the past. But in the wake of the disruption of the past few years, some of these changes have become expectations and new norms, resulting in a drastic shift in how many perceive and carry out their work. In this session, attendees will learn how to lead forward, from managing people to managing opportunity.
Learn why workplaces prioritizing the employee experience by listening and acting on experience data yield nearly two and half times greater retention. However, data alone is not enough. With talent and career opportunities more mobile than ever, Role Fit, Flexibility, and Workload are the most important factors driving attraction AND retention for high-performing employees.
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All virtual sessions inherently run the risk of audio or visual issues due to factors out of our control. If any technical difficulties arise, we appreciate your patience and understanding as we work diligently to resolve it. Most virtual sessions are recorded and will be available to view on demand until Monday, August 14 at 8:00 AM PT.
Zig Serafin
Zig Serafin is the Chief Executive Officer of Qualtrics. Zig helped Qualtrics create and become the leader of the experience management category, with the launch of the Qualtrics Experience Management Platform, changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. He has led the rapid growth of Qualtrics to over 16,750 customers, and he led the team that took Qualtrics public under the ticker symbol ‘XM’ with an IPO valuation of $15B. Previously, he was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, at the time the largest private enterprise software acquisition ever. Zig sits on the board of Qualtrics and the board of Moody’s.
Zig joined Qualtrics as Chief Operating Officer in 2016 and was previously Corporate Vice President at Microsoft and led its multi-billion-dollar enterprise collaboration services business that became Microsoft Teams.
In his 17-year career at Microsoft, Zig served as Corporate Vice President of program management and design for Microsoft's services in anticipatory computing, speech/audio/vision processing, location/language understanding, and geospatial data, leading the teams that developed Microsoft's artificial intelligence platform.
Starla Sampaco
Starla Sampaco is a keynote speaker, Emmy-nominated news anchor, and former University of Washington adjunct faculty member. As a speaker and educator, she teaches professionals of marginalized backgrounds how to advocate for themselves in the workplace, grow their professional visibility, and feel confident speaking up and taking up space. Starla was previously the primary TV news anchor for KCTS 9 (Seattle's PBS channel). She was also an adjunct faculty member at the University of Washington Communication Leadership Master's Program, where she taught a course on self-advocacy, professional visibility, and personal branding. Starla founded Career Survival Guide in 2019, and her work has appeared in the Harvard Business Review.
Julia La Roche
Julia La Roche is a veteran financial journalist and current host of "The Julia La Roche Show," a podcast featuring discussions with the brightest minds in business and investing. Julia was previously an on-air correspondent for Yahoo Finance, where she was best known for her executive interviews. She's had exclusive interviews with the CEOs of Google, Goldman Sachs, Walmart, Starbucks, Salesforce, and many others. She's also had exclusive interviews with top investors, including Paul Tudor Jones, Charlie Munger, Jeffrey Gundlach, Ray Dalio, Bill Ackman, and Stephen Schwarzman. Julia's experience also includes serving as an adjunct instructor at The University of North Carolina's Hussman School of Journalism and reporting for Business Insider and CNBC.com.