Developing AI Use Cases: Risks, Impacts and Change Management

2024 AI Conference

As interest grows around AI applications for non-profit missions, what should leaders consider when exploring potential use cases? This session will discuss responsible development of AI solutions using the BBB Wise Giving Alliance's AI Assessment Tool as a framework and other proprietary tools.

We'll cover risks non-profits should evaluate including data quality, determining optimization aims, inclusive governance, and avoiding overtrust. Tips will be shared for starting small with high-impact pilots focused on major pain points. Quantifying measures of success through iterative use case expansion can demonstrate value.  

Additionally, best practices for fostering user acceptance and smooth adoption will be highlighted: positioning AI as assisting rather than replacing roles, ensuring transparency, and leaders modeling openness to innovation. Organizational culture shifts may be required alongside technical integration. 

Participants will come away better prepared to strategically develop AI use cases - mitigating risks, maximizing mission impact, and leading change management required to integrate these force-multiplying but also potentially disruptive capabilities.

Date(s) & Time(s): 
Tuesday, March 5, 2024 - 12:40pm to 1:10pm
Presenter: 

H. Art Taylor

H. Art
Taylor

Herman “Art” Taylor is President and Chief Executive officer of the BBB Wise Giving Alliance - give.org  As head of the Alliance, he oversees all aspects of the organization’s work, which includes setting standards for soliciting organizations, evaluating charities in relation to these standards, publishing the Wise Giving Guide, assisting local Better Business Bureau charity review programs, promoting charity accountability and providing a variety of materials on informed giving to individual, institutional and business donors and to government, hosting a weekly podcast, advancing collaboration among charitable organizations, developing giving tools and assisting charities in improving operations, governance and leadership.

Appointed to his position in July 2001, the Wise Giving Alliance Board of Directors selected Mr. Taylor President & CEO for his record of accomplishments in the non-profit arena and his business, professional and volunteer background. 

Since he began in this position, the Alliance has increased the number of reports from 250 to over 1,400 of the nation’s most asked about and nationally soliciting charities. These reports complement more than 10,000 reports on local charities produced by local Better Business Bureaus. In addition, under Mr. Taylor’s lead, the organization introduced the Accredited Charity Seal, a symbol of trustworthiness, used by national and local charities that adhere to the holistic BBB Standards for Charity Accountability.  It is estimated that more than 1 billion impressions of the charity seal exist in the public domain on solicitations, websites and other charity publicity giving donors a clear, concise and accessible means of knowing whether an organization is trustworthy.

Moderator: 

Tina Beaty

Tina
Beaty

Tina Beaty changes the way people think, feel and believe. Using an integrated communications strategy, based on research and audience insights, she deploys omni-channel campaigns to change behaviors in pursuit of better workplaces for a better world. 

Location: 
Multipurpose Rooms (Microsoft Silicon Valley Campus)
Session Type: 
Plenary Session
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