The Art of Badassery: Becoming a Black Belt Leader
The definition of Badassery is to engage in seemingly impossible activity and achieve success in a manner that renders all onlookers completely awestruck. It may feel impossible to lead in this day and age when divisiveness, toxic work culture and burnout is on the rise.
Enter The Art of Badassery; a framework designed to help your teams develop their leadership skills. The kind of skills that render onlookers awestruck. Jennifer walks your audience on a journey from white belt to black belt, providing the tools to build resilience, set boundaries, elevate your energy and unleash black belt skills in a time where authentic and inspirational leadership is needed more than ever.
Workplace Application: Attendees will learn how to protect their energy and lead by example, making their wellbeing a priority for themselves as well as their teams.
Learning Objectives:
1. Learn the keys to building sustainable resilience regardless of what's happening "out there".
2. Learn how to embody boundary setting so it becomes an easily accessible practice.
3. Learn how to master your inner dialogue and create your personal "battlecry".
4. Learn principles from the dojo that help everyone embody black belt leadership regardless of their position.
Jennifer Cassetta

Feeling like a badass is your birthright.
Based in Los Angeles, Jennifer Cassetta is a nationally recognized keynote and TEDx speaker, empowerment coach, self defense expert and author of The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo. She helps people feel strong, safe and powerful from the streets to the boardroom.
Equipped with her 3rd degree black belt in Hapkido, Master’s degree in Nutrition, and health coaching certification, she’s been presenting her signature programming for the last two decades for corporate clients that include: Apple, American Airlines, British Airways, Del Monte, Nike, Uber, UBS and Visa. Jennifer has rocked hundreds of stages across the country with her super power combination of engaging content and contagious enthusiasm.
Her skills have been featured on Good Morning America, The Today Show, The Doctors, Rachael Ray and she was a featured expert on ABC-TV’s My Diet is Better Than Yours. From national magazines to newspapers, Jenn is a go-to expert on safety and empowerment for dozens of publications.
Jennifer's career highlights include:
- Speaking over 50 times a year to professionals in the banking, hospitality, travel, real estate industries and more.
- Speaking at over 55 universities around the country about empowerment, self confidence, safety and self-defense. Schools include: Cornell University, Fordham University, Loyola Marymount University, Dusquesne University, UC Boulder, UC Davis, UC Santa Barbary, San Diego State University, Penn State, St. John's University, Lenoir Rhyne, and many more.
- Speaking at conferences such as Professional Business Women of California, Bacardi S.H.E. Summit, Meeting Planner's International, National Association of Realtors and SITE Global.
- Media appearances on: Good Morning America, The Today Show, Inside Edition, E!, The Doctors, Rachael Ray, The Real, Bethenny Frankel, Marie Osmond and many more.
- Created an online training program called She Warrior Self Defense.
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