Author's Table: Featuring Jennifer Cassetta
Stop by the NorCal Marketplace to talk to the author and receive a signed book from Jennifer Cassetta, author of The Art of Badassery: Unleash Your Mojo with Wisdom of the Dojo.
For any woman who's ever felt burned out, beaten down, or needs a reminder of how powerful she is, third-degree black belt and motivational coach of ABC's "My Diet Is Better Than Yours" teaches a unique brand of badassery--how to get back up no matter what life throws at you; how to level up your mind, body and spirit; and how to turn your setbacks into secret weapons.
Jennifer Cassetta is a nationally recognized keynote speaker, health and empowerment coach, and a 3rd-degree black belt in Hapkido. After a brush with death on September 11th, 2001, three blocks south of the World Trade Center and then fending off an attacker late one night months later, Jenn took a deep dive into martial arts training where she learned how to harness the power of mind, body, and spirit.
Now she teaches women from colleges to corporations how to unleash their inner badass by using dojo wisdom as a metaphor for life.
Jennifer Cassetta

Feeling like a badass is your birthright.
Based in Los Angeles, Jennifer Cassetta is a nationally recognized keynote and TEDx speaker, empowerment coach, self defense expert and author of The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo. She helps people feel strong, safe and powerful from the streets to the boardroom.
Equipped with her 3rd degree black belt in Hapkido, Master’s degree in Nutrition, and health coaching certification, she’s been presenting her signature programming for the last two decades for corporate clients that include: Apple, American Airlines, British Airways, Del Monte, Nike, Uber, UBS and Visa. Jennifer has rocked hundreds of stages across the country with her super power combination of engaging content and contagious enthusiasm.
Her skills have been featured on Good Morning America, The Today Show, The Doctors, Rachael Ray and she was a featured expert on ABC-TV’s My Diet is Better Than Yours. From national magazines to newspapers, Jenn is a go-to expert on safety and empowerment for dozens of publications.
Jennifer's career highlights include:
- Speaking over 50 times a year to professionals in the banking, hospitality, travel, real estate industries and more.
- Speaking at over 55 universities around the country about empowerment, self confidence, safety and self-defense. Schools include: Cornell University, Fordham University, Loyola Marymount University, Dusquesne University, UC Boulder, UC Davis, UC Santa Barbary, San Diego State University, Penn State, St. John's University, Lenoir Rhyne, and many more.
- Speaking at conferences such as Professional Business Women of California, Bacardi S.H.E. Summit, Meeting Planner's International, National Association of Realtors and SITE Global.
- Media appearances on: Good Morning America, The Today Show, Inside Edition, E!, The Doctors, Rachael Ray, The Real, Bethenny Frankel, Marie Osmond and many more.
- Created an online training program called She Warrior Self Defense.
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