SHRM AI + HI Specialty Credential
This intensive program features a structured learning approach, with each level building upon the previous one. You'll progress through three stages, gaining a strong foundation in AI concepts through interactive exercises and practical applications.
Learn by Doing:
- Engaging Activities: Dive deep with interactive exercises that solidify your understanding.
- Hands-on Labs: Get real-world experience by applying your knowledge to practical scenarios.
Empower Your Learning:
- Vibrant Community: Connect with fellow learners, share insights, and ask questions in our online communities.
- AI Experts at Your Fingertips: Get answers and guidance from our AI subject matter experts through the community forum.
Put Your Knowledge into Action:
- Capstone Project: Apply your learnings to a real-world challenge. Develop a customized implementation plan you can take back and put to use in your organization.
Earn Your AI Specialty Credential:
- Comprehensive Program: Complete the instructor-led training (ILT), capstone project, and five self-paced modules to achieve your credential.
Become an AI Champion and unlock the potential of this transformative technology in your organization.
Program Outline
Arturo Ferreira

After 12 years of building and growing his media company, Arturo Ferreira had a front row seat to what generative AI could do. A technological hobbyist throughout his life, Arturo watched the conversation around generative AI morph from humorous novelty to societal shift. In late 2022, he realized his media company had, at most, a 5 year shelf life, and turned his attention to understanding and mastering the budding field of gen AI and prompt engineering. Alongside Martin Crowley, he helped found AI Tool Report: the largest and fastest-growing AI news and education platform in the world. Using his platform and drawing on his life experience, Arturo's focus is teaching AI from the perspective of the average professional, making complex topics simple and ensuring everyone understands just how accessible, and important, this new technology is.
Find Sessions by Day
Find Sessions by Speaker
Find Sessions by Topic
- Select Track
- AI, Data & Tech
- Compensation & Benefits
- Employee Relations & Engagement
- Global Workforce Trends
- Health & Wellness
- Inclusion & Diversity
- Leadership & Development
- Strategic HR & Organizational Design
- Talent Management & Acquisition
- Workplace Culture & Change Management
Find Sessions by Credit Type
- Select Credit Type
Find Sessions by Competency
- Select Competency
Find Sessions by Intended Audience
- Select Intended Audience
- Advanced
- Beginner
- Intermediate