Advocating with Impact: How to Effectively Communicate Your Workplace Story


As an HR professional, Advocacy@Work is what you do. You are constantly advocating within your organizations and, as SHRM members, you are often called upon to speak up on behalf of the profession to policymakers.

Are you telling the best workplace story you can? At this training session, you’ll learn how to craft effective messages and deliver them with impact. Make sure your advocacy—at work and on the Hill—is as strong as it can be – join us! 

Date(s) & Time(s): 
Monday, March 16, 2020 - 3:30pm to 4:30pm

Frances K. Cox

Frances K.

A principal at The Fratelli Group, Frances specializes in advocacy and communications strategy, helping a wide variety of organizations – ranging from multinational corporations and NGOs to trade associations and foreign governments – develop and execute communications strategies that advance their missions. She has coached ambassadors, diplomats, business leaders and other executives to become even more effective and skilled communicators.

Prior to The Fratelli Group, Frances managed public policy and business issues for General Motors; was a legislative representative for federal affairs at Ryder System, Inc.; and was a government relations consultant for a boutique lobbying firm that represented city, regional and state agencies, as well as public and private sector transportation providers. She began her career in Washington, D.C., as a legislative staffer in the Office of Congressman Kevin Brady.

Frances received her bachelor’s degree from Duke University and her JD from Georgetown Law. She is admitted to the state bars of Maryland and New York.

Congressional Ballroom A
Session Type: 
Concurrent Session
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