Registration and Orientation

HR Reimagined: SHRM Northern California Annual Conference 2020

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Date(s) & Time(s): 
Friday, September 25, 2020 - 9:00am to 9:15am

Gina Ayllon, CAE

Ayllon, CAE

As executive director of SHRM Northern California Operations, Ayllon is responsible for overseeing membership engagement activities, including recruitment, retention and local educational programs for HR professionals living and working in the Greater SF Bay Area. Additionally, she oversees the financial responsibilities of the Northern California operation. Prior to joining SHRM, Ayllon served for nearly 18 years as executive director of the Professional Association of Childhood Education, where she oversaw the organization’s daily operations, program development and strategic planning initiatives. Ayllon holds a Bachelor of Science in business administration from San Francisco State University. Additionally, she is a Certified Association Executive.


Wendy Fong

Wendy M.

Wendy Fong is an enthusiastic team leader, holding expertise in event planning, marketing communications, project management, customer success, theater, professional associations and nonprofits for over 20 years. Wendy’s passion for seeking challenges and life-long learning started at a young age instilled by her first-generation immigrant parents. Since 2019, Wendy has been the senior specialist of membership engagement with SHRM to grow the SHRM Northern California community to nearly 9,000 members and oversee California-wide initiatives of more than 24,000 members. She is also an instructor and consultant with Interacting@Work leading workshops that emphasize theater practices to improve communication skills and leadership presence. Past organizations include as Cisco, Intel, PayPal, San Jose State University, and Santa Clara University: Leavey School of Business. She is an active member and volunteer with Ascend Leadership’s Northern California Chapter Mentoring Program Committee, as well as a member of CalSAE and PTA. She graduated with a B.A. honors in theater arts at the University of California, Santa Cruz. She is a native Californian and currently resides in the San Francisco Bay Area.

Rose Morales, SHRM-CP

Morales, SHRM-CP

Rose Morales, SHRM-CP is a Field Services Director for SHRM, based in San Antonio, Texas.  She supports the states of Alabama, Arkansas, Colorado, Idaho, Wyoming, Mississippi, Hawaii, Guam and Saipan. The Society for Human Resource Management (SHRM) is the world’s largest HR professional society, representing 300,000 members in more than 165 countries.

Rose has worked in the HR Profession for over 20 years with industry experience in the telecommunication, technology and staffing industries.  Prior to joining SHRM, she was Vice President of Human Resources at TeleGuam Holdings, LLC where she provided guidance, leadership and support for 450 employees in the areas of talent, compensation, learning & development, employee relations/engagement, workers compensation, security and safety.  Before moving to Guam, Rose worked with Comcast in California as a Human Resources Business Partner. 

She served as President of the SHRM Guam Chapter for three years and one year as the State Council Director for the Pacific State Council.  She also was a volunteer and member of the Sacramento Area Human Resource Association (SAHRA) at the early stage of her Human Resources career.

Prior to relocating to Texas, Rose lived on Guam where she served on different community organizations.  She served as a Board member for the Guam Workforce Development Board with the Guam Department of Labor and the Finance and Technology Chair.  Rose served as an Advisory Council on the School of Business and Public Administration Council with the University of Guam and volunteer with the Employer Support for Guards and Reserves (ESGR).  She also participated and supported other community-based organizations on Guam.  Rose was instrumental in bridging the gap with Senators on Guam by partnering and being the voice for the local SHRM chapter when it came to employment law. 

Rose holds a bachelor’s degree in Business Management with emphasis in Human Resource Management from Golden Gate University.  She received her Society for Human Resource Management Certified Professional designation from the Society of Human Resource Management.


Session Type: 
Attendee Service
Intended Audience: 
All Levels
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