How to Socialize Your Talent Strategy and Use Social Media to Attract Top Talent

Workplace Application: This session will show you how to leverage your employer brand and how you can create and implement your own talent strategy in today's social media world.

The next generation of job seekers is looking beyond job boards and now engages with potential employers on social media sites. This informative, interactive presentation will show you why social networks should become a major part of your talent search, and how you can progress from a “SoMe Starter” to a “SoMe Superstar.” You will learn about the four essential profiles that every organization needs to attract top talent and how major companies are successfully using social media to engage job applicants. Learn the best way to create and manage your employer brand to appeal to a new generation of online workers, and understand what to say with your social profiles as well as how to say it.