PepsiCo's Mobile Recruiting Journey

SHRM 2013 Talent Management Conference
PepsiCo's Mobile Recruiting Journey
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Workplace Application: This session will highlight PepsiCo’s journey into mobile recruiting and the lessons learned along the way about what worked and what didn’t.

Mobile recruiting should be used more and more by organizations to tap into potential talent. Learn about the highs and lows of PepsiCo’s two year journey into mobile recruiting. Hoyt will share personal lessons learned relating to mobile over the last six years. Hear a candid telling of the fun discoveries, corporate challenges and largely unexpected results that continue to keep the recruitment marketing team at PepsiCo on their toes and pushing boundaries in the world of mobile. A few of the hot topics that will be covered include:

•             Moving Faster than Right: Some of the challenges related to moving faster than 99% of your organization (or what your organization can support.)

•             Mobile's ROI in Recruiting: What is it, and is "mobile" really even worth the effort?

•             QR Codes: Leapfrogging the idea behind clumsy codes and barcode scanning for recruiting.

Date(s) & Time(s): 
Monday, April 15, 2013 - 10:45am to 12:00pm

Chris Hoyt


Chris Hoyt is chief innovation evangelist and co-owner at CareerXroads

Previously, Chris was the Talent Engagement and Marketing Leader at PepsiCo, where he was responsible for the design, implementation and sustainability of digital and social recruiting strategies inclusive of managing Internet communities, analytics and 3rd party recruitment partnerships. An evangelist of breaking away from traditional thought and standard practices within the recruiting & staffing industry, Chris has been pushing the boundaries of full-cycle recruiting for over 15 years - with a constant focus on using technology to recruit top talent while exceeding the expectations of job seekers around the globe.

Tradewinds DEF
Amount of Credit: 
Credit Type: 
HR Credit
Session Type: 
Concurrent Session
Intended Audience: 
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