Recruit the Best Talent NOW! 3 Steps to Creating a Winning Job Posting
The talent war wages on, yet most tired job postings still read like internal documents meant to clarify the responsibilities and authority of the role, rather than the marketing tools they should be. If you want to attract your ideal talent to your company, you have to think like a candidate and act like a marketer. Lucky for you, employer branding expert Amber Hurdle will teach you a simple, three-step formula, backed by people data, to craft the sexy, sellable words you need to out-recruit the competition. Come prepared with an open position to experience the process, create a job posting and return to the office ready to recruit your next best hire!
Learning Objectives:
- Apply tried-and-true branding and marketing strategies to your recruitment efforts.
- Learn what three sections every job posting should feature for success.
- Learn exactly who to collaborate with to craft a compelling job posting.
- Use people data to enhance your efforts.
- Learn what not to do if you want to win the talent war.
Amber Hurdle
Amber Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to bridge people strategies to business strategies. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike. Described as a, “talented and creative executive that helped create a compelling internal public relations strategy to keep the spirits of 3000 Gaylord Opryland Hotel employees high after the unprecedented Nashville flood,” Amber quickly developed a far-reaching campaign that served as the rallying point to achieve Opryland’s new and urgent business objectives. After leading the internal rebrand when Marriott acquired the iconic hotel and its attractions, Amber continued her enthusiasm for internal relations by launching her own consulting firm, serving large brands such as FedEx Ground, Loews Hotels, and Stella & Dot, as well as small to medium-sized businesses who want to play big. She was recognized in 2019 among the “Top 40 Under 40” by the Nashville Business Journal, as well as by the Nashville Area Chamber’s Nashville Emerging Leader Awards (NELA) as the winner in the Business Services category. As a professional speaker, Predictive Index Certified Partner, talent optimization certified consultant, author, and podcast host, Amber “the Velvet Machete” Hurdle creates content-rich experiences that energize leaders to boldly live their organization’s culture, attract top talent, and next-level their employee engagement.