Building Product for HR


This session is designed to provide participants with an understanding of the product development process for HR, from conceptualizing the product to launching it in the market. We will explore the various steps involved in the process, such as research and design, prototyping, and testing, and gain an understanding of how to use technology to create innovative HR solutions.

Date(s) & Time(s): 
Wednesday, March 8, 2023 - 10:40am to 11:20am

Tomer London


Tomer is the co-founder and Chief Product Officer of Gusto. He is responsible for the development and execution of the product vision — reimagining how modern payroll, benefits, and compliance should operate.

Jocelyn King, , SHRM-SCP


Jocelyn King, SHRM-SCP, is the CEO and Founder of VirgilHR, a SaaS solution that empowers HR professionals to make smart, compliant employment and labor law decisions in real-time. HR has been the passion and focus of Jocelyn’s entire career as she’s supported high-growth technology start-ups and public companies throughout her tenure. She defines herself as a true HR generalist and has touched on all aspects of HR in her more senior roles. Jocelyn has strong expertise in creating and executing HR strategy, managing employee relations for multi-state and global organizations, developing a diverse and high-performing work culture, owning organization development and change management, and crafting the total reward, talent development, and talent acquisition strategies.


In addition to HR, what has also remained consistent in her career has been technology. Jocelyn has worked for technology companies most of her career and, as an HR executive, has had the privilege of supporting executives and departments in all functions across the organizations. In her role as CEO for VirgilHR, she’s displayed proven success in building a venture-backed technology company from the ground up.


She has held previous roles as the Vice President of People, North America for Ocado Group, as well as Vice President of People for Cybrary, a Series-C start up. She’s spent a majority of her career working with a range of tech companies from Pre-Seed to Post-IPO.


Jocelyn earned her bachelor's degree in Liberal Studies from Georgetown University. A Washington, DC native, she lives in metro area with her husband Jonathan, daughter Teagyn, and mischievous pups, Sophie and Jax.

Deborah Hanus


Deborah Hanus is the CEO and co-founder of Sparrow, the first high-tech, high-touch leave management solution to help employers care for their people. By managing federal, state, and local leave compliance, Sparrow ensures employee leave is stress-free for human resources, payroll, compliance, managers, and employees. Before founding Sparrow, Deborah earned multiple engineering degrees from MIT, worked in Cambodia as a Fulbright Scholar, and started a Ph.D. in AI at Harvard. Under her leadership, Sparrow has quickly grown to impact hundreds of thousands of lives.  


Guillermo Corea


Guillermo Corea has been involved in digital technology for over 25 years. He’s currently the Managing Director for SHRMLabs, SHRM's workplace innovation laboratory and venture capital arm. He is charged with establishing SHRM as a research thought leader and product testbed for technologies impacting the future of work and the workplace.

Previously, as Director, Digital Media and Business Development at SHRM, he lead e-commerce operations and identified non-dues revenue opportunities through a variety of activities, including business and product development, and content and technology partnerships.

Grand Ballroom
Session Type: 
Plenary Session
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