Zig Serafin

Zig Serafin is the Chief Executive Officer of Qualtrics. Zig helped Qualtrics create and become the leader of the experience management category, with the launch of the Qualtrics Experience Management Platform,  changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. He has led the rapid growth of Qualtrics to over 16,750 customers, and he led the team that took Qualtrics public under the ticker symbol ‘XM’ with an IPO valuation of $15B. Previously, he was a leader in SAP’s 2019 acquisition of Qualtrics for $8B, at the time the largest private enterprise software acquisition ever. Zig sits on the board of Qualtrics and the board of Moody’s.

Zig joined Qualtrics as Chief Operating Officer in 2016 and was previously Corporate Vice President at Microsoft and led its multi-billion-dollar enterprise collaboration services business that became Microsoft Teams.

In his 17-year career at Microsoft, Zig served as Corporate Vice President of program management and design for Microsoft's services in anticipatory computing, speech/audio/vision processing, location/language understanding, and geospatial data, leading the teams that developed Microsoft's artificial intelligence platform.