Arturo Ferreira

After 12 years of building and growing his media company, Arturo Ferreira had a front row seat to what generative AI could do. A technological hobbyist throughout his life, Arturo watched the conversation around generative AI morph from humorous novelty to societal shift. In late 2022, he realized his media company had, at most, a 5 year shelf life, and turned his attention to understanding and mastering the budding field of gen AI and prompt engineering. Alongside Martin Crowley, he helped found AI Tool Report: the largest and fastest-growing AI news and education platform in the world. Using his platform and drawing on his life experience, Arturo's focus is teaching AI from the perspective of the average professional, making complex topics simple and ensuring everyone understands just how accessible, and important, this new technology is.