Addie Swartz

As CEO of reacHIRE, Addie works with Fortune 500 companies and talent innovators to drive higher engagement and lower attrition of women across organizations. From return-to-work programs with industry leaders including Fidelity, Wayfair, Deloitte and T-Mobile, to the cutting edge Aurora digital platform for early career professionals, Addie is a leading voice on how to support and advance professional women at all levels of the workforce.

The Aurora platform is designed to help companies engage and retain women early. With Aurora, women no longer have to go it alone,  instead connecting virtually with a community of peers and experienced Guides to help them successfully navigate work challenges, celebrate successes and reach new heights personally and professionally. Setting goals, achieving wins, and learning and sharing real-life stories are all part of the Aurora experience.  

Prior to reacHIRE, Addie founded two companies committed to helping women realize their potential. The Beacon Street Girls® brand provided positive role models for tween girls, while BrightIdeas® was the first company to leverage a stay-at-home-mom salesforce.

Addie serves as Co-Chair of the Massachusetts Women in Leadership Council, an initiative dedicated to best practices in recruiting, retaining & promoting women into leadership roles.

Addie is a graduate of Stanford University and Northwestern University’s Kellogg School of Management.