James Meyers


James Meyers founded Imagination in 1994, an award-winning content marketing agency with over 100 employees in Chicago and Washington, D.C. He currently works with some of the largest, most forward-thinking companies and associations in America, helping them futureproof their marketing and messaging. Jim specializes in developing strategies for organizations seeking to offer enduring value and relevance by transforming their marketing programs into dynamic, always-on content built to anticipate and deliver on customer and member needs. In 2019, Jim authored the book Becoming Essential which explores the challenges that associations face in today’s digital world and how they can remain essential to their members.

 Prior to the start of Imagination, Jim served as group president of Macmillan Business Publishing, senior vice president of marketing for the Chicago Sun-Times, and senior vice president of marketing at Carson Pirie Scott stores. 

Jim received a bachelor’s degree in marketing and advertising from the Indiana University Kelley School of Business. He has also completed management and leadership programs at Northwestern University and the University of Virginia’s Darden School of Business.