Jonah Berger

Jonah Berger is the James G. Campbell associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. He studies social influence and social epidemics, or how products, ideas, and behaviors catch on and become popular. Berger explains the key emotional and societal factors that push people to share a link or mail a video – the basic human drivers that power sharing and word of mouth, one of the most credible and influential forms of advertising. He believes we are too focused on the medium – Facebook, YouTube, and Twitter only serve as tools that amplify this very human process. The author of New York Times and Wall Street Journal best-selling Contagious: Why Things Catch On, Berger examines how decision making and social dynamics generate collective outcomes such as social contagion and trends. Exclusively represented by Leading Authorities speakers bureau, he is an exciting and fresh voice on viral marketing.