Mike Kalyan, M.P.S.

Mike is one of the Marketing Audience Segment Managers at SHRM, who supports the HR Accountables segment (those who are not HR professionals, but have HR responsibilities). He and his team are responsible for growing this audience segment through a variety of marketing channels (direct mail, email, digital display, paid display/social/search, etc.). Mike started in SHRM's marketing department in April 2021.

He has worked in the publishing industry in the DC Metro area for more than 20 years and has a background in marketing (membership, product, content, and event), production (both digital and print), and project management. He is also an adjunct professor in the Master's of Publishing program at George Washington University, where he teaches Production and Project Management to more than 40 graduate students in person and online.

In addition, he is one of the founders and the Chief Marketing Officer of The Escape Room Guys, an escape room industry news and review blog and consulting company. Along with his business partner, he reviews escape rooms across the world, and designs escape room experiences for businesses as entertainment and corporate training activities in communication and teamwork. Mike is also one of the co-authors of "Sherlocked!: The Official Escape Room Puzzle Book," published by Studio Press in London, England.

What he likes best about marketing is finding the right story to tell to the right person at the right time and diving into data and analytics to see what he can learn about the campaigns he runs.

Mike lives in Springfield, Virginia with his wife and two cats.