Robin Lawton

Robin Lawton is a highly engaging, internationally top-ranked speaker.  Rob has been guiding leaders from industry, government, healthcare and education around the world since 1985. He coined the term “customer-centered culture” in his first book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation & Speed (1993).  Rob’s work to infuse strategic systems thinking, rapid transformation, and the voice of the customer into his clients’ world has resulted in many earning industry awards and customer recognition for excellence. His fourth book, Mastering Excellence: A Leader’s Guide to Aligning Strategy, Culture, Customer Experience & Measures of Success, (2017), provides an in-depth road map for transformation leaders. Find Rob at www.C3Excellence.com.