Tiana Carter

Since August 2022, Mrs. Tiana Carter has been with USAA serving as the AVP, Human Resources Strategy and Planning, DEI (talent) and the HR chief of staff office. She is a visionary and execution architect who moves the business and people forward with innovative solutions and measurable results. Tiana has over a decade of experience leading workforce, culture and diversity strategies across global brands.  

Reporting directly to the Chief Human Resources Officer, Mrs. Carter serves as Chief of Staff, using over a decade of human resources and client services experience to drive a high- performing team through a culture of connectivity, innovation and collaboration. Tactically, she oversees board operations, change management, HR's budget and business operations.  

Prior to USAA, Mrs. Carter worked at WM Inc. (NYSE: WM) serving as Senior Director of Culture and Social Impact (equivalent to Chief Diversity Officer). She designed and lead execution of WM's pioneering employee engagement, DEI and social impact strategies focused on making the company of nearly 50,000 employees an employer of choice and a great place to work. In 2021, Mrs. Carter was the recipient of the CEO's Circle of Excellence Award, granted to the highest performers across the company. 

Prior to WM, Tiana served as the Vice President of Innovation and Business Development at Skills for Chicagoland's Future's a social impact organization based in Chicago, Illinois. Her work focused on creating strategic diversity and workforce solutions for Fortune 500 and other major brands like Ulta Beauty, Anthem, Gap Inc., W.W. Grainger, CDW, Bank of America, J.P. Morgan Chase, United Airlines, Walgreens, and Exelon. She is a recognized thought leader and her work has been featured by local and nationally recognized newspapers (NBC, Chicago Business, The Chicago Tribune, and the Sun-Times to name a few) and has sat as an expert on numerous panels or has served as a keynote. 

Tiana resides in San Antonio, Texas, with her husband and two daughters. She holds a Master of Arts in Organizational Psychology and Counseling from the Adler University and a Bachelors in Psychology and Communications from Converse College.